CASE VACANZE POMELIA (Pomelia Holiday Homes), Sicily (2010 > present)
- Translation of the website’s content from Italian into Russian; localisation of the Russian version;
- Assistance in choosing domain name (.RU extension) (←relevant search queries; Google Keyword planner);
- Assistance in choosing URL names, H1 > H4 tags (←relevant search queries; Google Keyword planner);
- Optimisation of the Meta tags (all the sub-pages)/ content basing on the most popular search queries;
- Registration of the translated website in online catalogues/tourism portals/ Russian search engines;
- Regular update of the translated content / new content, and of the Meta tags;
- Elaboration of online advertising/ promotion plan, incl. link building and creation of publicity slogans;
- Realization of several Google Adwords PPC campaigns;
- Realization of Yandex Direct PPC campaigns
RESULTS: The Russian version on the company’s website (www.holidaysicily.ru) has reached – and remains until now -
in top positions in Yandex.ru and Google.ru search results for several relevant search queries. The number of company’s clients / tourists from Russian-speaking countries
has been increasing each year. The letter of recommendation can be provided on request